To deliver the dynamic, personalized online experience your users demand — regardless of location or device — you need a technology partner as committed to innovation as Williams Sonoma. That's where Fastly comes in.

Seamless experiences for every Williams Sonoma customer

Modern online experiences, now optimized for speed, security, and scale.

Lower the cost of doing business

By offloading content to the edge, you can save on pricey bandwidth and storage costs, and reduce the burden on your servers or the central cloud.

Up-to-the-moment inventory and pricing

With a platform that lets you purge content in an average of 150 milliseconds, you’ll be ready for every holiday, major sale, and kitchen gadget obsession that strikes. *

The perfect gift, delivered everywhere

Get deep insights into your users’ location, device type, and connection — and tailor content almost instantly from the edge.

* accurate as of 3/30/19.

The technology 

behind better business

Fastly is more than just a CDN. Our edge cloud platform moves data and applications closer to your users, enhancing web and mobile experiences while giving your developers full control over network configuration and insights into performance.

Full site delivery

Go beyond traditional content delivery networks to serve content and images faster, wherever your users are most active.

Image optimization

Transform your images at the edge, eliminate latency, and reduce traffic to your origin servers while saving on infrastructure and egress costs.

Edge computing

Use and customize our edge computing language, Varnish Configuration Language (VCL), to rapidly adjust the content you serve based on users’ location, device type, and language.


Maintain confidence that your business will stay online, ward off application layer, DDoS and bot attacks, and serve content over HTTPS to build trust with users and keep data safe.

Connect with one of our experts

What our customers are saying

Michael Dubin, CEO 

Dollar Shave Club

“When you do a Super Bowl ad, over 100 million people are tuning in. For us, working with Fastly was all about setting up the website to be scalable and secure, and to deliver a really seamless experience for anybody that came to the site that day. We had tons of traffic, and the site held up and scaled exactly how we hoped it would thanks to Fastly.”

Mark Jennings, Director of Technical Operations

Lonely Planet

“We have different versions of our pages cached for different countries and different currencies, so we can actually serve those pages directly from our CDN cache. Our cache hit ratio improved from about 20% to 70% — a 350% decrease in origin load. That massive change has reduced the customer page load times for personalized data quite a bit.”

Explore trends in DevOps, edge computing, and digital transformation. 

What’s next for Williams Sonoma?

Watch as 451 Research Analyst Craig Matsumoto cuts through the confusion to define the edge and help you understand how to use it.

Demystifying the edge

This short e-book covers the key details for e-commerce and retail organizations planning their omnichannel strategy.

Three priorities for ecommerce digital transformation

Take our platform for a spin.

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